Industry Groups


Retail and Consumer Goods

Attractive market

Predictable and stable margins makes the retail and consumer goods market very attractive to investors. South East Europe is no exception to this and with a rich agricultural industry and a central geographic position near to several large markets, it makes an attractive location for manufacturers, retailers and exporters.

Companies always look for new ways to drive revenue growth, expand, and develop new products. We advised global consumer goods companies doing business in the region, helping them sell and market their products, protect their intellectual property, manage their risks, develop legal and commercial strategies in order to respond to the challenges in this industry.

Long-term experience

Our retail and consumer goods experts have long-term experience advising fast moving consumer goods companies. We understand that the retail and consumer goods market is characterised by large corporations, high volumes, cross-border effects, costly overheads and the need to improve productivity, logistics and reach.

We combine legal expertise with industry knowledge and a particular understanding of the interplay between commercial and regulatory challenges. The lawyers we cooperate with have experience advising breweries, retail chains, cosmetics manufacturers and other retail and consumer goods companies across multiple jurisdictions on complex mergers and acquisitions, restructuring, financing as well as corporate, antitrust, commercial, employment, compliance tax and other legal matters.

  • FMCG

    The FMCG sector is facing increasing pressure to find greater business efficiencies and deliver increasingly complex customer demands. We work with clients across all parts of the FMCG sector, from brand owners and licensees, manufacturers, distributors and wholesalers to retailers, as well as clients involved in packaging, marketing, and advertising.

  • Luxury brands

    Fast-moving product cycles, durability, heritage, globalisation of trends and styles are characteristic to the fashion and luxury industry. Our legal experts advise on advise on every aspect of client’s legal and business needs, including design, manufacturing, licensing, franchising, sales, distribution, financing, sourcing, business development and more.

  • Advertising

    Advertising includes an increasing number of communication channels - which are highly regulated, complex and ever-changing. We advise clients on the review of advertising materials to ensure compliance with relevant legislation and regulations for all types of media, including print, radio and television broadcasting and materials for online distribution.

  • Trade law

    International transactions are increasingly common but they bring a new level of complexity. We assist clients on all matters concerning the import and export of goods, technology, services, and foreign investment matters.

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