On 4 April, the Serbian Games Association (SGA), in cooperation with the Faculty of Organizational Sciences at the University of Belgrade, organized a one-day conference on “Data Protection in Gaming”.
The event was part of the SGA’s pilot supercluster Creative Tech Serbia, made from more than 20 different partners, including companies, startups, academic institutions, and other actors in the local ecosystem of innovation and creative industries.
Dedicated to the diverse aspects of data protection in the gaming industry, the conference was aimed at gathering gaming professionals, experts, lawyers, researchers, students, and other relevant stakeholders. The meeting was organized into plenary sessions covering the topics of children’s data protection, personal data protection in the context of user data, and data protection in HR.
The speakers were Milan Marinović, the Commissioner for Information of Public Importance and Personal Data Protection, Brankica Janković, the Commissioner for Protection of Equality, special guest Leena Kuusniemi, the legal advisor from Finland and visiting fellow at the European Centre on Privacy and Cyber Security (ECPC), SHARE Foundation representatives, local gaming industry representatives, and other stakeholders.
Our Partner Goran Radošević and Special Advisor Sanja Spasenović discussed the legal perspective of data protection in gaming. Sanja analysed the main data protection challenges in the gaming industry, including data transfer and cloud computing, data security and data breach, as well as consent for digital marketing purposes as a lawful ground of personal data processing in the digital environment. She pointed out the varieties of these issues, confirming there are no substantial differences between the global and local perspectives of such challenges, and concluding that adequate privacy protection remains of utmost importance for all stakeholders in the gaming sector.
Goran participated in the session dedicated to personal data protection in the context of user data. The discussion in this panel included topics such as the types of personal data being processed by gaming companies, new developments for using personal data to enhance the gaming experience and personalize advertising, the rising frequency of data breaches taking place in the tech sector, and key challenges involved, as well as what users can do to protect their data and control the way it is used by companies.
Partner and Special Advisor refer to Independent Attorney at Law in cooperation with Karanović & Partners.
The information in this document does not constitute legal advice on any particular matter and is provided for general informational purposes only.